The challenge
Sony Music needed to unite every member of its staff and bring together its labels in what is an ever-evolving industry.
As a home for free-thinkers and self-starters, innovators and inventors, risk-takers and trend setters, the creative idea needed to be a platform to represent everyone who walks through their doors. Offering a space where those with something to say, feel they can say it. A space that enables them to be themselves and feel they can make a difference and achieve great, great things.
Our idea
Influence Music
A big idea executed across all media that is an inclusive, open invitation to make an impact of your own, inspired by our people, for our people. A call for everyone to be inspired to bring their best work to the biggest stage.
